Writing is not Magic, it's Design The

This book teaches designers a writing method aligned with their visual thinking, helping them effectively communicate complex ideas and transform writing from a challenge into a creative superpower.

João Batalheiro Ferreira is a designer and professor interested in creativity, learning, and communication design. He is an assistant professor at IADE-Faculty of Design, Technology and Communication in Lisbon. João holds a PhD in Design from the Delft University of Technology. He is an expert in how designers learn, which helped him create a writing method tailored to how designers think. His research has been published in international peer-reviewed journals such as The Design Journal and She Ji: The Journal of Design, Economics, and Innovation.

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Writing is not Magic, it's Design The designer’s guide to writing and supercharging creativity

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Author Biography

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