Yes We Did! : An Inside Look at How Social Media Built the Obama Brand
, by Harfoush, RahafNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780321631534 | 0321631536
- Cover: Paperback
- Copyright: 5/20/2009
FOREWORD by Don Tapscott, author ofWikinomicsandGrown Up Digital The Obama campaignrs"s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasnrs"t been an in-depth analysis of how they did it. InYes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaignrs"s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologiesemail, blogs, social networks, Twitter, and SMS messagingempowered a formidable online community to help elect the worldrs"s first"digital"President.