Your Money and Your Brain How the New Science

Why do Otherwise Smart, Rational People Make Irrational, Foolish Decisions about Money? Combining psychology, neuroscience, and economics, the new science of neuroeconomics answers that question. In Your Money and Your Brain, financial journalist Jason Zweig explains how neuroeconomics can show investors how to avoid these money mistakes.

Jason Zweig is personal finance columnist for The Wall Street Journal. He is also the editor of the revised edition of Benjamin Graham's The Intelligent Investor and was formerly the mutual funds editor at Forbes magazine

Neuroeconomics	p. 1
"Thinking" and "Feeling"	p. 8
Greed	p. 34
Prediction	p. 53
Confidence	p. 85
Risk	p. 127
Fear	p. 154
Surprise	p. 176
Regret	p. 190
Happiness	p. 228
Appendices	p. 266
Notes	p. 274
Acknowledgments	p. 326
Index	p. 329
Table of Contents provided by Ingram. All Rights Reserved.

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Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich

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Author Biography

Table of Contents

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