Youth Media

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ISBN: 9780415238076 | 0415238072
Cover: Hardcover
Copyright: 12/3/2004

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Bill Osgerby's innovative introduction traces the development of contemporary youth culture and its relationship with the media, from the days of diners, drive-ins and jukeboxes, to today's world of iPods and the Internet, examining youth media in its economic, cultural and political contexts.Youth Mediaexplores: *Youth culture and the media *The "Fab Phenomenon": markets, money and media *Generation and degeneration in the media: representations, responses and "effects" *Media, subculture and lifestyle *Global media, youth culture, and identity *Youth and new media

List of figures

Series editor's preface

Acknowledgements

xii

Introduction: youth culture and the media

(14)

Sells like teen spirit: youth, consumption and media

(5)

Theorising youth and the media

(9)

The `fab phenomenon': the rise of the commercial youth market

(22)

`It's all about the Benjamins': the political economy of youth media'

(1)

`Youthquake': the early tremors

(3)

`It's ``Terrif''': the inexorable rise of the American youth market

(7)

`Ready, Steady, Go!': the British youth market takes off

(3)

`The new generation': the shifting dynamics of the youth market

(8)

Brave new world: `youth media', business conglomeration and post-Fordism

(22)

`Youth media' and the changing business landscape

(2)

Conglomeration, internationalisation and synergy in the youth market

(7)

Buy, buy, baby: market segmentation and `youth media'

(4)

Getting close to the customer: Generation X, coolhunters and marketing `guerrillas'

(5)

Forever young: consumption, lifestyle and `greying youth'

(4)

Generation and degeneration in the media: representations, responses and `effects'

(24)

The young ones: media representations of youth

(3)

Natural born killers?: media `effects' and young audiences

(4)

`Nightmares of depravity': youth and `media panic'

(5)

`Manifestations of youthful ruffianism': moral panics and the negative stereotyping of youth

(5)

`Seized by change, liberated by affluence': teenage consumption and the positive stereotyping of youth

(7)

The usual suspects: media, politics and images of youth

(24)

`Foul mouthed yobs': the demonology of delinquent youth

(2)

The `law `n' order' bandwagon: youth, media and the rise of `authoritarian populism'

(2)

Raving mad: reappraising moral panics

(5)

Champagne supernova: the rise and fall of `Cool Britannia'

(5)

Dazed and confused: disaffection, ambivalence and irony in the spectacle of youth

(10)

All the young dudes: media, subculture and lifestyle

107

(38)

Idol pleasures: youth culture, media and meaning

107

(2)

Slaves to the rhythm?: mass culture, media and youth

109

(6)

The kids are alright: youth, style and notions of subcultural `resistance'

115

(6)

From bedroom culture to grrrl power: femininity, youth culture and the media

121

(9)

Tribal gatherings: neo-tribes, post-subculturalists and the commercial mediation of style

130

(5)

All-consuming passions: youth as `creative' consumers

135

(6)

A world of distinction: youth, media and lifestyle

141

(4)

Rockin' all over the world: globalisation and `youth media'

145

(20)

`Shakin' all over': `transglobal' youth culture

145

(3)

Globalisation and youth culture: towards a `global village' of youth?

148

(3)

Working for the Yankee dollar: cultural imperialism, Americanisation and `youth media'

151

(3)

`Think globally, act locally': `glocalisation' and `youth media'

154

(3)

From Catford to Kathmandu: global media and `re-embedded' youth culture

157

(8)

`Insurgency across all borders': hybridity, identity and `youth media'

165

(26)

Mutiny: `youth media' and global/local cultural identities

165

(1)

Boyz N the Hood: youth, locality and hip-hop

166

(5)

Diaspora, hybridity and `syncretic' youth culture

171

(4)

Brimful of Asia: `transcultural' identities and British Asian youth

175

(5)

`Shake your thang': youth, media and the `fluidity' of cultural identity

180

(11)

Totally wired: youth and new media

191

(26)

Slayers in cyberspace: new media and youth cultures of production and consumption

191

(2)

`Techno, techno, techno . . .': the digital revolution and the world of new media

193

(5)

The `net generation': new media and the youth market

198

(3)

Invasion of the cyberkids: representations of youth and new media

201

(6)

Are friends electric?: new media, youth and communal, networks

207

(10)

Conclusion: youth, media and `circuits of culture'

217

(8)

Notes

225

(16)

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Youth Media

Summary

Author Biography

Table of Contents

Supplemental Materials