The Youtube Reader

YouTube is the very epitome of today's digital media culture. The platform has rapidly developed into the world's largest archive of moving images, promising endless opportunities for amateur video, entertainment formats and viral marketing. This is the first comprehensive book to study YouTube as an industry, an archive and a cultural form. Bringing together original contributions by renowned scholars from the US and Europe, The YouTube Reader critically discusses the potentials and pitfalls of "broadcasting yourself." Book jacket.

Pelle Snickars is Associate Professor and Head of Research at the Swedish National Library. Patrick Vonderau is Assistant Professor in the department of Media Studies at Ruhr University Bochum, Germany.

Introduction	p. 9
Mediality	p. 22
The Future of a Medium Once Known as Television	p. 24
The Carnival of the New Screen: From Hegemony to Isonomy	p. 40
YouTube at the End of New Media	p. 60
Usage	p. 68
Videos of Affinity on YouTube	p. 70
The Entrepreneurial Vlogger: Participatory Culture Beyond the Professional-Amateur Divide	p. 89
Writers Becoming Users: YouTube Hype and the Writer's Strike	p. 108
Where Quality Matters: Discourses on the Art of Making a YouTube Video	p. 126
Breaking the Age Barrier in the Internet Age: The Story of Geriatric 1927	p. 140
Form	p. 152
Digital Attractions: Reloading Early Cinema in Online Video Collections	p. 154
Tales of Epiphany and Entropy: Around the Worlds in Eighty Clicks	p. 166
Home Dance: Mediacy and Aesthetics of the Self on YouTube	p. 187
"Hey Man, Nice Shot": Setting the Iraq War to Music on YouTube	p. 204
YouTube Commemoration: Private Grief and Communal Consolation	p. 218
Sports on YouTube	p. 236
YouTube and the Aesthetics of Political Accountability	p. 252
Storage	p. 266
The Appearance of Archives	p. 268
Navigating YouTube: Constituting a Hybrid Information Management System	p. 275
The Archival Cloud	p. 292
In the Kingdom of Shadows: Cinematic Movement and Its Digital Ghost	p. 314
On the Logic of the Digital Archive	p. 330
An Ocean of Sound and Image: YouTube in the Context of Supermodernity	p. 347
Industry	p. 358
Economics of Sharing Platforms: What's Wrong with Cultural Industries?	p. 360
The Political Economy of YouTube	p. 372
Digital Discords in the Online Media Economy: Advertising versus Content versus Copyright	p. 387
Exploiting YouTube: Contradictions of User-Generated Labor	p. 406
Cybertarians of the World Unite: You Have Nothing to Lose but YourTubes!	p. 424
From YouTube to RuTube, or, How I Learned to Stop Worrying and Love All Tubes	p. 441
Curatorship	p. 456
YouTube as a Mirror Maze	p. 458
General Bibliography	p. 466
Contributors	p. 486
List of Illustrations	p. 493
Index	p. 497
Table of Contents provided by Ingram. All Rights Reserved.

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Table of Contents

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