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Strategic Market Management

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ISBN: 9781119392200

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Aaker on Branding

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ISBN: 9781614488323

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Brand Portfolio Strategy

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ISBN: 9781982146528

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Building Strong Brands

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ISBN: 9780029001516

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Owning Game-changing Subcategories

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ISBN: 9781642798906

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Marketing Research

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ISBN: 9781119238720

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Brand Relevance Making Competitors Irrelevant

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ISBN: 9780470613580

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Creating Signature Stories

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ISBN: 9781683506119

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Marketing Research

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ISBN: 9781119497585

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Brand Portfolio Strategy Creating Relevance, ...

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ISBN: 9780743249386

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