Storytelling

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Storytelling by Klaus Fog; Christian Budtz; Baris Yakaboylu, 9783642062506
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  • ISBN: 9783642062506 | 3642062504
  • Cover: Nonspecific Binding
  • Copyright: 3/20/2006

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Must-read for managers on a powerful branding tool of the future.Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.Recommended by managers of top international firms.Covers both the internal and external benefits of storytelling for a business company.Danish version sold more than 2000 copies.
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