Walk Good Business Value and Profit in Perfect Balance

Walk Good Business is a shot across the bow of profitability maximization. These two words are taught at business schools around the world. These two words are also thought about, spoken, and acted upon in just about every business, regardless of its product and/or service offering. These two words are about as un-revolutionary as they come and as dangerous as it gets. What is revolutionary is eliminating this misguided, too-long-entrenched ideology and focusing on balance. Balancing value to the customer and profitability to the business.

Brad W. Rudover was born into a family recycling business and spent much of his childhood in or around a scrap yard. He holds a Bachelor of Science in Small Business Management from Ferris State University and a Master of Business Administration from Western Washington University. With his combination of formal and informal education (lessons from an entrepreneur Father, management positions in small businesses and large corporations, along with several entrepreneurial ventures of his own), Brad has a deep understanding of business. Despite this accumulation of traditional business training, Brad conducts business with gratitude and generosity.<br><br> Gregory Newton Brown is a developmental book editor who has worked with several New York Times-bestselling authors, international best-selling authors, and Amazon.com best-selling authors through his company, Yellow Barn Creative. Additionally, he is an award-winning author himself. He lives in Maine with his family and can be found online at www.yellowbarnliterary.com.