What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence

Develop an AI strategy that works for your clients and customers with this essential resource

What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers—and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of Forbes Insights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite,this book provides straightforward frameworks that guide readers in the development and implementation of  customer-centric artificial intelligence that yields end-to-end value.

What’s Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:

• Plan and complete artificial intelligence projects that make sense for their business and customers
• Understand the math and technology you’ll need to know to effectively implement AI in their business
• Create a business and data plan that considers people, process, technology, capital, and strategy

This book couples the proprietary AI Customer Experience Canvas that Thompson and Cacal have developed with original research from Forbes Insights and interviews with famous experts in the field of artificial intelligence. It is an invaluable resource for anyone in business or government who wishes to contribute to digital transformation within their organization in a way that benefits their constituents or clients.

What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers—and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of Forbes Insights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite,this book provides straightforward frameworks that guide readers in the development and implementation of  customer-centric artificial intelligence that yields end-to-end value.

What’s Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:

·       Plan and complete artificial intelligence projects that make sense for their business and customers

·       Understand the math and technology you’ll need to know to effectively implement AI in their business

·       Create a business and data plan that considers people, process, technology, capital, and strategy

WILL THOMPSON is the Chief Strategy Officer of Forbes Ignite, a social innovation consultancy, and the former publisher of “Forbes AI” and former SVP of Insights and Strategy at Forbes Media. He is a digital business strategy expert who has consulted with many of the largest tech companies in the world and acts as an advisor to leading CEOs and board members.

NICOLE CACAL is CEO and founder of Forbes Ignite and a professor at the Parsons School of Design. An expert in human centered design, she guides the world’s most innovative companies in using technology and human behavior to transform their business models. She holds two master’s degrees, one in Strategic Design Management from the Parsons School of Design and the other in Technology Business Management from Columbia University.

INTRODUCTION

PART I: Cutting Through the Noise

CHAPTER 1: Why Do Most AI Implementations Fail?

CHAPTER 2: Building a Human-Centric AI Strategy: Introducing the Human-Centered AI Canvas

Part II: Why Do We Exist?

CHAPTER 3: How Purpose Defines Your Business Model

CHAPTER 4: How to Find Your Real Customers (and Turn Their Challenges Into Opportunities)

CHAPTER 5: What’s Your AI Value Proposition?

CHAPTER 6: How to Bring Your AI Value Proposition to LIfe

CHAPTER 7: Future Experience: How Does Your New Solution Fit In Your Current Experience

CHAPTER 8: Checking Your Blindspots: Alternative Solutions, Regulatory and Ethical Snags

Part III: What Are We Building?

CHAPTER 9: Predictions

CHAPTER 10: How to Audit Your Data

CHAPTER 11: Train and Feed

Part IV: How Do We Generate Sustainable Value?

CHAPTER 12: How to Make Your Data Actionable

CHAPTER 13: Empowering Employees

CHAPTER 14: Political Jiu-Jitsu: How to Get Consensus and Buy-In

CHAPTER 15: Measuring the “Hard to Measure:” Looking Beyond KPIs

CHAPTER 16: Sustainable Growth

About the Authors

Index

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