Better Resumes for Sales and Marketing

Here are attractive resume formats you can set up with any word processor. Whether you're just starting out or seeking a new position, this revised guide presents dozens of sample resumes and gives you model cover letters that you can adapt to fit your own career profile. The book also offers helpful tips on job hunting and the interview process.

Introduction

v

The Art of Job Hunting

1

(4)

The Skill or Art of Job Hunting---a 4-Step Career Strategy

2

(1)

Sales Approach to Resume Writing

3

(2)

Contents and Style of a Resume

5

(4)

Resume Styles

6

(1)

The Chronological (Historical) Resume

6

(1)

The Functional Resume

7

(1)

The Imaginative-Creative Resume

8

(1)

Putting Yourself on Paper

9

(9)

Identifying Information

9

(1)

Employment History

10

(2)

Educational History

12

(1)

Professional Societies and Publications

13

(1)

Personal Information

13

(1)

References

13

(1)

Photographs

14

(1)

Reasons for Leaving Past Jobs

14

(1)

Salaries, Past and Present

14

(1)

Resume Appearance

15

(1)

Giving Your Resume ``Eye Appeal''

16

(1)

The Use of Computers

16

(2)

Organizing Your Thoughts

18

(11)

Resume Workspace

18

(4)

Action Words

22

(2)

Sample Layouts

24

(5)

Developing a Successful Marketing Plan

29

(16)

Moving Up

29

(1)

Employment Agencies

29

(1)

Executive Recruiters

30

(1)

Newspaper Ads

31

(1)

Networking

32

(1)

A Direct Mail Campaign

33

(3)

Keeping a Record

36

(2)

Sample Letters

38

(7)

The Cover Letter

45

(32)

Sample Cover Letters

50

(27)

Winning Interview Techniques

77

(8)

Positive Attitude

78

(1)

Dress Like a Winner

79

(1)

Upon Arriving at the Interview

79

(1)

Listening Is Important

80

(1)

Asking Questions Is Important, Too

80

(1)

Questions They Will Ask You

81

(2)

Salary Negotiation

83

(2)

Sample Resumes

85

(173)

Reference Lists

258

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Better Resumes for Sales and Marketing Personnel

Summary

Table of Contents

Supplemental Materials