Retail Analytics The Secret Weapon

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9781118099841 | 1118099842
Cover: Hardcover
Copyright: 10/18/2011

Rent

(Recommended)

$28.62

Term

Due

Price

Semester

Dec 12

$30.13

Quarter

Aug 13

$28.62

Short Term

Jul 30

$27.12

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping bag.
Buy Used

Usually Ships in 3-5 Business Days

$32.08
Buy New

In Stock Usually Ships in 24-48 Hours

$44.51
eBook

Available Instantly

Online: 1825 Days

Downloadable: Lifetime Access

*To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.

$32.40*

Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined.

Preface	p. ix
Acknowledgments	p. xi
Retailing Analytics: An introduction	p. 1
Retailer Goodwill	p. 2
The Inside Scoop: Retail Power Brokers	p. 2
Retail Organization	p. 3
Real Estate Marketing	p. 5
Creative Advertising Marketing	p. 6
Operations Marketing (Research)	p. 6
Direct Marketing	p. 7
Strategic Marketing	p. 7
Communicating to the Retail Organization	p. 8
Point of Sale versus Market Basket Data	p. 9
Data Is Gold	p. 10
Data as Revenue: The Price of Retail Data	p. 12
Retail and Data Analytics	p. 15
Hard-Core Data Terms: Now We're Talking about the Fun Stuff	p. 15
Market Basket	p. 16
Data Storage 101	p. 17
Data without Use Is Overhead	p. 19
Case Studies and Practical Examples of Data-Related Retail Projects	p. 20
Trade Area Modeling	p. 20
Real Estate Site Selection Modeling	p. 21
Competitor Threat Analytics	p. 22
Merchandise Mix Modeling: Combining Multiple Data Sources	p. 23
Celebrity Marketing: Tracking Effectiveness	p. 26
House Brand versus Name Brand	p. 28
E-Business: Clicks and Mortar	p. 29
Affinity Merchandising: Merchandise Cross-Sell Case Study	p. 33
Market Basket Analysis: Examples	p. 35
Store Departmental Cross-Selling	p. 40
Single Category Affinity Analysis: Paper Towels	p. 43
Best Checkout Register Impulse items for Christmas Season: Case Study	p. 45
The Apparel Industry	p. 47
Many Types of Apparel Businesses	p. 47
Retailer Building and Location, Location, Location	p. 48
Who Is My Customer? Size Up the Opportunity and Show Me the Money!	p. 49
Evolution of a Brand: Not Your Father's Blue Jeans	p. 50
Diversification: Spread Risks over Multiple Businesses	p. 51
Critical, Need-to-Know information in Apparel Analytics	p. 52
Seasonality: Styles Change like the Wind	p. 52
Seasonal Counterpoint	p. 54
Merchandise Placement and Presentation: From Racks to Riches	p. 54
Accessories	p. 55
Next Best Offers	p. 55
Promotions: Lifeblood of the Apparel Business	p. 57
Retail in General: Impulse Buying	p. 57
importance of Geography and Demographics	p. 59
Understanding the Tools and the Data Requirements	p. 60
How Geographic Information Systems work: Science behind the Tools	p. 60
GIS Layers of Information: Building a Map, Layer by Layer	p. 61
How Geography Fits into Retail: Location, Location, and Location!	p. 61
Retail Geography: Data and Lots of It	p. 61
Retail Data: Internal Data Collection	p. 63
Retail Trade Areas: Differing Methods for Debate	p. 63
Zip Code Data: Forecasting Application Volume by Store	p. 66
Now That We Understand the Tool and the Data, What Do We Do?	p. 66
Card Preference Opportunity by Zip Code: Case Study	p. 66
Example of Sales Penetration Map	p. 71
Market Observations: Additional Uses of the GIS Tool	p. 72
In-Store Marketing and Presentation	p. 75
Understanding the Different Store Designs	p. 76
Old Theories of Merchandise Placement	p. 77
New Theories of Merchandise Placement	p. 77
Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales?	p. 78
All about Pricing	p. 78
Everyday Low Price	p. 79
Loyalty Discount Philosophies	p. 82
Tiered Pricing	p. 82
Types and Sizes: Retail Store Strategies	p. 84
Store in a Store: Make Shopping convenient	p. 84
What's in a Store: Convenience Stores to Hypermart Stores	p. 85
Hypermarts: When Is Big Too Big?	p. 86
Warehouse Clubs: Paying for the Privilege to Shop	p. 87
Shopping by Design: Traffic Patterns	p. 88
Category Management: Science behind the Merchandise Mix	p. 91
Merchandise Placement: Strategy behind the Placement	p. 93
Specialty Departments: Coffee, Breakfast, and Pizza	p. 95
Other Specialty Departments	p. 95
Receiving Dock	p. 97
Stocking the Counters	p. 98
In-Store Media: Advertising or Just Displays?	p. 99
Receipt Messages	p. 103
In-Store Events	p. 104
Holidays	p. 104
Analytics: Tracking a Moving Target	p. 104
Marketing Outside of the Store	p. 105
Store Operations and Retail Data	p. 107
Setting Up the Store for Success: Strategic Uses of Data	p. 107
Labor Forecasting	p. 108
Importance of Accurate Labor Forecasting: The Cost of Doing Business	p. 109
Consumer Differentiation at the Point of Sale Register	p. 111
Heating and Cooling: Centralized Thermostats	p. 112
Intrastore Communication	p. 112
Replenishment and POS Sales: Cause and Effect	p. 114
In-Store Career Path: Stockperson to Store Manager	p. 115
Loyalty Marketing	p. 117
Loyalty Programs	p. 117
Who Is the Sponsor for the Program?	p. 122
Questions to Answer before You Begin	p. 123
Total Program Incentive: Are You Loyal?	p. 125
From the Consumer Finance Credit Card Retail Perspective	p. 127
Loyalty Segments: Develop Them Early	p. 128
Loyalty at POS: Different Stages and Levels of Loyalty	p. 130
Kmart's School Spirit Loyalty Program	p. 133
Australian Loyalty	p. 135
FlyBuys Rewards and Loyalty: Australia	p. 136
Additional Loyalty Programs	p. 137
The Retail World is Changing	p. 138
Social Media	p. 139
Glossary	p. 143
About the Author	p. 157
Index	p. 159
Table of Contents provided by Ingram. All Rights Reserved.

Please wait while the item is added to your bag...

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Retail Analytics The Secret Weapon

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Retail Analytics The Secret Weapon

Summary

Author Biography

Table of Contents

Supplemental Materials

Digital License