Packaging Research in Food Product Design and Development

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Packaging Research in Food Product Design and Development by Moskowitz, Howard R.; Reisner, Michele; Benedict Lawlor, John; Deliza, Rosires, 9780813812229
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780813812229 | 0813812224
  • Cover: Hardcover
  • Copyright: 9/15/2009

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Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.
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