How to Start a Home-based Car Detailing

Everything you need to know to run a profitable and satisfyingcar detailing business from your home

Renny Doyle has been a Master Detailer for over 30 years and his list of clientele is filled with both business leaders and celebrities alike including being the “Detailer of Air Force One.” Renny is the editor of Auto Detailing Magazine and the producer of Auto Detailing TV.com. In addition, Renny coaches, trains, and mentors both new and experienced detailers from across the globe within a one-on-one coaching environement at his detailing studio located in Southern California and via his website and blog www.detailingsuccess.com.

Acknowledgments	p. xi
Introduction: Something for YOU to Think About	p. xiii
Starting a Detailing Business	p. 1
Ask Yourself: What Is Your Why? Why Start a Small Business?	p. 2
Who Makes a Good Detailer?	p. 4
A Look at What Detailing Is	p. 12
Is the Timing Right to Start a Detailing Business?	p. 21
Detailing Is an Easy to Start Business, Right?	p. 23
Procrastination Is a Thief in the Night	p. 25
Envisioning Your Detailing Business	p. 26
Going Mobile or with a Fixed Location	p. 27
Retail versus Wholesale Detailing	p. 29
Small and Specialized versus Large and Volume-Based	p. 29
Can You Make This Detailing Business Happen Within Your Market?	p. 33
Will Detailing Support Your Income Needs?	p. 34
Be Prepared: Success Means Sacrifice	p. 41
Be Patient: Like Rome, a Detailing Business Isn't Built in a Day	p. 43
Writing a Business Plan	p. 44
Strong Points of this Venture	p. 44
Weak Points of this Venture	p. 45
Business Plan Outline	p. 45
Special Notes on Your Business Plan	p. 55
Building the Financial Foundation	p. 56
Spend Capital Where it Counts	p. 57
Building a Budget for Your Detailing Business Start-Up or Expansion	p. 58
Shop Your Local Market and Evaluate Your Competition	p. 62
Clearly Hear Your Market: It's Talking to You	p. 64
Run Realistic Sales and Profit Projections	p. 66
Setting Up Your Business with the Right Business Structure and Equipment	p. 169
Home-Based Office Space and Equipment	p. 76
Equipping Your Detailing Business	p. 79
Fixed Location	p. 80
Your Mobile System	p. 82
Equipment	p. 82
New Biotechnologies	p. 88
Detailing Clay	p. 89
Various Cleaners and Dressings	p. 89
Eco-Based Detailing Is Real and Growing	p. 92
Training and Knowledge Building	p. 94
You Need to Perform at a Very High Level	p. 95
Specialized Training	p. 96
Birds of a Feather	p. 98
Finding Mentors	p. 98
Detailing Diary	p. 102
Building and Selling: Your Detailing Menu	p. 108
Establishing a Loyal Customer Base	p. 108
Selling to Your Market	p. 109
Designing Your Menu	p. 111
Express Detail	p. 111
Deluxe Detail	p. 115
Signature Detail	p. 117
Show-Car Finish Detail	p. 119
Building Your Customized Detailing Menu	p. 122
Additional Services to Offer	p. 123
The Value of the Upsell	p. 123
Detailing Quicksand	p. 123
Add-On Services	p. 125
Specialty Services to Increase Profits and Customer Base	p. 129
Why Not Offer All of The Above Services, While NOT Actually Performing The Work?	p. 133
Web-Based Marketing	p. 135
Website Building and Management	p. 136
Choosing a Domain Name	p. 136
Keywords and Title Tags	p. 138
Google Places	p. 140
Links	p. 140
Blogging	p. 141
Social Media Marketing	p. 143
Groupon and LivingSocial	p. 148
Your Newsletter Efforts	p. 151
The Power of the Press Release	p. 152
Traditional Marketing Strategies	p. 155
Reputation	p. 155
Perceived Value	p. 156
Trust	p. 156
Connection	p. 157
Local Car Events	p. 158
Your Local Mall	p. 159
Localized Networking	p. 161
Client Compounding	p. 169
Micro-Marketing: Your Daily Efforts to Fast and Start Screaming!	p. 172
Opening Your Doors	p. 174
Start With Some Practice Details	p. 174
Setting the Bar at the Right Level	p. 174
Working Your Referral System	p. 175
Track Every Client You Do Work For	p. 175
image Is Everything	p. 176
Branding	p. 176
Fire the Boss, But Don't Rush It	p. 177
Establishing a Solid Sales System	p. 178
Hone In On Your Phone Skills	p. 179
Master Your Diagnostic Sales Techniques	p. 180
Using a Little Psychology to Help Sales	p. 183
Work That Menu	p. 184
Scheduling Detailing Jobs	p. 184
Hiring Employees	p. 184
A Great Sales Training Resource	p. 186
Myths versus Truths	p. 188
Addiction to Perfection and How It Can Make or Break You	p. 188
Detailing Is Really All About Paint Perfection	p. 189
Build ft and They Will Come	p. 190
My Car Looks Good. I Can Detail Anything, Really	p. 190
When to Fire Your Boss	p. 190
Make a Million In Detailing?	p. 190
Using Detailing as a Springboard for New Opportunities	p. 192
The Most Important Words of Detailing Wisdom I Can Share With You	p. 192
Don't Put It Off, Get Going Now!	p. 196
Important Forms for a Detailing Business	p. 198
Resources	p. 204
Glossary	p. 206
Index	p. 213
About the Author	p. 218
Table of Contents provided by Ingram. All Rights Reserved.

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How to Start a Home-based Car Detailing Business

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