How to Get Big Business Exposure on a Small Business Budget : Proven, Practical Strategies for Increased Growth and Profits

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ISBN: 9780738847450 | 0738847453
Cover: Paperback
Copyright: 12/1/2000

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Supplemental Materials

A few words from the author	p. 9
Building a Corporate Image	p. 11
Your Innovative Usp Guarantees Rapid Delivery	p. 12
Hey Cowboy, What's Your Brand?	p. 14
Who Wants to be a Millionaire? One Step at a Time Wins the Race	p. 15
Marketing Dream-Makers Strike it Rich	p. 17
Sales of Kosher Foods Soaring to $55 Billion	p. 19
Problem Solvers Prosper	p. 21
Niche Marketing	p. 23
Niche Marketing is a Winner	p. 24
Morphing Existing Companies... Why? ... When? ... How?	p. 26
Have You Heard the News... Tosca is Courting Generation X	p. 28
Savvy Entrepreneurs Are Tickled Pink... Women are Invading Men's Turf	p. 30
The Trillion Dollar Industry... Women Consumers	p. 32
How do You Spell Success?	p. 33
Developing a Marketing Plan	p. 35
Shape up Your Business Bottom Line and Trim Your Waste with a Buffet Lunch	p. 36
Dun and Bradstreet Reveals Why Entrepreneurs do a Poor Job Marketing Their Businesses	p. 38
The Ups and Downs of Rollercoaster Marketing	p. 39
For a Direct Hit, First Set up the Target, Then Shoot Your Arrow	p. 41
Five Big-Time Marketing Myths	p. 43
Innovative Strategies	p. 45
Case Studies Help Promote Your Business	p. 46
Increase Sales and Attract Media Attention with Your Own Annual Special Events Celebration	p. 48
Fasten Your Seat Belt... It's a Bumpy Ride in Cyberspace	p. 50
Sig Alert. Internet Highway Jammed. Take Alternate Route	p. 52
How to Capture Media Attention in the New Millennium	p. 54
How to Get Your Company's Name in the News	p. 56
Business Bloopers ... Pr Horrors	p. 58
Increase Your Visibility and Profits with Winning Direct Mail Strategies	p. 60
Direct Mail Blues	p. 62
Sampling Wins Consumer Confidence	p. 64
Savvy Entrepreneurs Cover Their Tracks	p. 66
In Business, Everyone is in Sales	p. 68
Advertising Specialties Make A Lasting Impression	p. 69
What's it Gonna Cost?	p. 71
How Much Money Should You Spend to Promote Your Business?	p. 72
Whazzup? Five Secrets for Inexpensive Sales Success	p. 74
Share the Work Load and Reduce Your Costs	p. 76
Ten Proven Inexpensive Strategies for Increased Sales	p. 78
Successful Businesses Think Macro on a Micro Budget	p. 80
Words That Sell	p. 83
Hookers Deserve All the Attention They Get!	p. 84
Ten Secrets for Successful Sales Letters	p. 86
Sales Letters with the Write Stuff	p. 88
Building a Better Website with Words That Sell	p. 90
Well-Crafted Newsletters Increase Profits	p. 91
Carefully Crafted Corporate Slogans Capture Customers	p. 93
A Few Provocative Words Will Get You Noticed	p. 94
Business Prospects and Consumers Respond to the Basics, Not Bull	p. 96
Touched by an Angle	p. 98
Testimonials Build Credibility	p. 100
We Are Judged by How We Communicate... Tips for Writing Right	p. 102
Back to Basics... Sweat the Small Details	p. 105
How to Prosper in the Information Technology Age ...Blend high-tech with TLC	p. 106
The Magic Word In Marketing is "Why"	p. 107
What Can You do When Your Target Group Changes and You Can't?	p. 109
Quality Assurance Experts Need to Toot Their Own Horns	p. 111
Dilbert Caricatures Corporate Flaws	p. 113
Small Detalls Make Big Impressions	p. 115
Tell Your Advertising Agency the Whole Truth and Nothing But the Truth!	p. 117
What is a Fair Price for Your Services?	p. 119
Table of Contents provided by Syndetics. All Rights Reserved.

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How to Get Big Business Exposure on a Small Business Budget : Proven, Practical Strategies for Increased Growth and Profits

Table of Contents

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FREE SHIPPING

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How to Get Big Business Exposure on a Small Business Budget : Proven, Practical Strategies for Increased Growth and Profits

Table of Contents

Supplemental Materials

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