Visual Research Methods in Fashion

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research as well as with application of that research. Visual Research Methods in Fashionprovides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

Julia Gaimster is Head of eLearning at the London College of Fashion. She has extensive experience of teaching in fashion and textiles, including design, illustration, research skills and IT. Her current research interests are focused on students’ textual and visual research skills. She has been involved with the development of a number of electronic and online teaching materials for students, including Seeing Drawing, Textiles Online Resource Guide and Sketchbook. She has also published papers on elearning and pedagogy.

Introduction  Purpose of the book  Who is this book for?  How to use this book  Overview of chapters  Chapter 1 Strategies for Information Seeking  Chapter 2 Sources of Inspiration  Chapter 3 Colour theory and practice  Chapter 4 Textiles and Trimmings  Chapter 5 Trends and Forecasting  Chapter 6 Concept Development  Chapter 7 Traditional Research Tools and Techniques  Chapter 8 Web and Technology Based Research Tools  Chapter 9 Visual Research for Presentation  Glossary  Contacts