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Good Business (EXPORT) Making Money by Making the World Better

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Introduction
Orthodoxy- Why is capitalism a dirty word? Why is big business so unpopular? Is it as bad as the critics make out? Or could there be another side to the story?
Heresy- The story that's rarely told: why globalization makes the poor richer; how corporations are good for human rights; the best way to end sweatshops and child labor; the good news about global brands; the reasons we should all love profit; the myth of corporate power
Responsibility- How the corporations are responding to their critics: cynical cover-up or sincere conversion? Why business should be socially responsible - the doctrine of corporate social responsibility explained
Leadership- Why social responsibility is not enough; we need corporate social leadership
Anatomy- How corporate components can have a dual purpose - social as well as commercial; how brands can work for social change; eight ways for business to make the world a better place
Possibility- Imagine what business could do: four utopian tales
Unity- Why everyone should work with business and how all of us can change the world "Risks"
Acknowledgements
Notes
Index
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