Living With Television

This book, originally published in 1962, provided the first clear image of the people in front of their TV sets, who they were, how they differed from each other, their views on sex and violence, boredom and enlightenment, taste and judgment. It tells us about the audiences and our stereotypes and their response to the new medium they could both see and hear. It destroys the myth of the mass audience” and replaces it with a scientifically derived description of the many audiences for television, including its protesters, its embracers, and its accommodators.