Stop Talking, Start Influencing 12 Insights From Brain Science to Make Your Message Stick

We are all teachers. If you’ve ever walked a colleague through a new program, you’re a teacher. If you’ve ever coached anyone on how to kick a football, you’re a teacher. If you’ve ever been a parent… enough said. The problem, however, is that very few of us have ever been taught how to teach!

Drawing on Jared Cooney Horvath’s 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that truly influences them. From the challenges of learning through a PowerPoint presentation to the debilitating ‘error alarm’ that can kick in when students make a mistake, the common barriers to learning are explained and tackled. Nearly every day we work to disseminate wisdom to others, so why not ensure that wisdom is retained?

For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who’s had enough of pouring their heart into presentations only to see no lasting impact among the audience… it’s time to stop talking and start influencing!

Jared Cooney Horvath, PhD, MEd, is an award-winning cognitive neuroscientist and educator with expertise in human learning, memory, and brain stimulation. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne and over 100 schools around Asia and Australia. Jared currently serves as director of the Science of Learning Group and NeuroEducation: two teams dedicated to bringing the latest in brain and behavioral research to education and business alike. He has published four books, over 30 research articles, and has been awarded the Endeavour Scholarship. His work has been featured in numerous popular publications (including the New Yorker, the Economist, the Atlantic, the New York Times, Scientific American, New Scientist, WIRED, VICE, and Men’s Journal) as well as television and radio programs (including NOVA: Science Now and Catalyst). Jared lives in Melbourne, Australia.

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