Brand Vision Cards Brand Building Tool for Visionary and Strategic Thinking

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Brand Vision Cards Brand Building Tool for Visionary and Strategic Thinking by Nielsen, Dorte; Jónsson, Ingvar, 9789063696092
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9789063696092 | 9063696094
  • Cover: Game
  • Copyright: 9/7/2021

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The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke.

The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It is a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward.
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