Fund Raising Basics

This primer helps new fund raisers learn the basics, from the vocabulary of fund raising To The nuances of major trends affecting nonprofit fundraising today. With up-to-date case studies and real-life examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a must-have for anyone new To The fund raising arena. OTHER TITLES IN ASPEN'S FUNDRAISING SERIES Developing Major Gifts: Turning Small Donors into Major Contributors Planned Giving Essentials: A Step-by-Step Guide to Success Capital Campaigns: Strategies That Work Donor Focused Strategies for Annual Giving Successful Special Events: Planning, Hosting, and Evaluating Corporate and Foundation Fund Raising: A Complete Guide from the Inside Strategic Fund Development: Building Reliable Relationships That Last

Foreword
Preface
Acknowledgments
Philanthropy - An American Tradition	p. 1
The Many Roles of Board, Staff, and Volunteers in Fund Raising	p. 7
The Development Office	p. 24
Using Technology in Fund Raising	p. 40
Developing and Evaluating Your Fund-Raising Plan	p. 62
Building Relationships for Your Organization Through Annual Giving	p. 78
Using Direct Mail and Telemarketing to Build a Donor Base	p. 85
Prospect Research	p. 106
The Use of Personal Solicitation in Major Gift Fund Raising	p. 123
Corporate Fund Raising	p. 136
Raising Money From Foundations	p. 160
Special Events - The Fun in Fund Raising	p. 184
Fund-Raising Publications	p. 210
Capital Campaigns	p. 237
The Basics of Planned Giving	p. 257
Working with Consultants: Hiring and Using Consultants in Your Fund-Raising Programs	p. 269
Fund Raising As a Career	p. 277
Fund Raising and the Law	p. 285
Philanthropic-Related Organizations	p. 289
Glossary	p. 293
Bibliography	p. 303
Index	p. 309
About the Authors	p. 315
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