The Adaptive Decision Maker by John W. Payne , James R. Bettman , Eric J. Johnson, 9780521415057
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  • ISBN: 9780521415057 | 0521415055
  • Cover: Hardcover
  • Copyright: 5/28/1993

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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
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