The Adaptive Decision Maker
, by John W. Payne , James R. Bettman , Eric J. JohnsonNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780521415057 | 0521415055
- Cover: Hardcover
- Copyright: 5/28/1993
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.