Everything I Know about Dating I Learned in

They say that a successful relationship is like a business, the merging of two different enterprises into a single, mutually beneficial one. But if this perspective is true, then it begs the question, "How do the two parties get interested in each other in the first place?" In fact, how do they even meet? The answer is to treat the all-important first step, Dating, like a business practice too. This successful practice is explained in Everything I Know about Dating I Learned in Business School.

I. Introduction: So you want to become a Dating Mogul?

II. Market Research

1

(17)

How can you know what to do if you don't know the three W's: What's out there, Where to find it, and What does it want? Apply some economics to your potential dating environment, take a good look at the supply and demand.

III. Competitive Advantages

18

(12)

Are you better off, or worse than you think? Sometimes you have to change yourself to meet the competition, but many times you have just what it takes to get what you want.

IV. Packaging and Positioning

30

(29)

Are the Mary Poppins or Willy Wonka styles the right ones for you? Take your assets and put them all together in a way that will have your market yelling, "Oh yeah, it's the Real Thing baby!"

V. Advertising

59

(22)

Even the best product plans go awry when you don't successfully reach your target audience with effective advertisements.

VI. Finances & Promotions

81

(15)

No matter your position, money is a major issue in your dating life. Can you afford to dress well, look good, stay fit, and eat healthy enough to maintain your product?

VII. Negotiations

96

(14)

Negotiation is the key to any relationship, even if it is for only one night. After decades of fictional movies on high-finance, however, many people think that negotiation is really just a power struggle, like "I'll buy you dinner, AND, you'll sleep with me." Wrong! We'll show you the way a successful negotiator approaches any situation, and wins.

VIII. Consulting

110

Confused, excited, lost? You are the least objective party to judge your dating situation. Ask your friends, ask your former dates, ask Dear Abby. Consultants aren't always right, but outside advice isn't a bad thing, especially if it's free.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Everything I Know about Dating I Learned in Business School : How to Succeed in Dating by Using Basic Business Practices

Summary

Table of Contents

Supplemental Materials