I Can't Believe I'm Buying This Book A

Fifty million curious singles have tried online dating and hundreds of thousands more sign up every week. That means thousands of potential mates-and serious competition for each one. In I CAN'?T BELIEVE I'?M BUYING THIS BOOK, Internet dating expert Evan Marc Katz shows you how to get noticed online. A former MatchNet consultant and avowed online dater, Evan offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more.Equal parts how-to guide and inspirational pep talk, I CAN'?T BELIEVE I'?M BUYING THIS BOOK is like having a chat with a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you'?re an online dating junkie or a complete newcomer, this irreverent and intelligent guide will teach you how to master the dating game and find true love online.The most quickly expanding age groups that are dating online are women and men ages 35 to 54.More than 100,000 new people per week sign up with Internet dating sites.Online dating is the top reason consumers log on to the Internet, behind travel and financial transactions, music sharing, and adult entertainment.A guide to successful Internet dating from the founder of the world'?s first Internet dating consulting firm, E-Cyrano.

Evan Marc Katz: Funny Guy with Killer Body and Money to Burn Seeks Woman Who Doesn’t Believe Everything She Reads Male, 31, Los Angeles, California. . . . Formerly the leading customer consultant at AmericanSingles and JDate. EVAN MARC KATZ founded the world’s first Internet dating consulting service, E-Cyrano, in 2003. A native New Yorker, Evan is a screenwriter, trivia freak, and sports fanatic whose idea of a perfect evening is five friends, three bottles of wine, and a rousing game of Taboo. No joke.

Acknowledgments

viii

Prologue: "I CAN'T BELIEVE I'M BUYING THIS BOOK."

xi

And Why You Should Get Over It, Pronto

"WHAT KIND OF PEOPLE DO THIS? YOU, YOUR NEIGHBOR, YOUR MOM, AND EVERYONE STANDING IN LINE AT THE SUPERMARKET."

1

(6)

Accepting That Online Dating Is the Wave of the Present

"PETITE, SHY LATINA WOMAN LOOKING FOR WEALTHY IVY LEAGUE VEGETARIAN SWINGER."

7

(14)

Choosing the Best Site for Your Very Specific Needs

"FUNNY GUY WITH KILLER BODY AND MONEY TO BURN SEEKS WOMAN WHO DOESN'T BELIEVE EVERYTHING SHE READS."

21

(8)

Headlines Don't Just Sell Newspapers, Y'Know

"I'M TALL, SMART, FUNNY, DOWN-TO-EARTH, HANDSOME, AND HOPELESSLY UNCREATIVE."

29

(26)

Your Essays as Online Résumé, and Why Pimping (Yourself) Ain't Easy

"THINK CAROL AND MIKE BRADY WITHOUT THE FLIP HAIRDO OR THE AFRO."

55

(14)

Analyzing Five Superb Internet Dating Profiles and Why They Work

"THAT'S YOU?!"

69

(12)

On Why a Picture Is Worth at Least 250 Words (and Probably More)

"TO BUY OR NOT TO BUY, IT'S NOT EVEN A QUESTION."

81

(12)

Why Men Should Write to Women, Women Should Write to Men, and Everyone Should Buy a One-Year Subscription

"HEY, YOU LOOK CUTE. CHECK OUT MY PROFILE."

93

(10)

Writing a Memorable Introductory Letter That Nobody Can Refuse

"NO, NO, NO, MAYBE, NO, NO, NO..."

103

(12)

Selectively Searching and Choosing Whom To Date

"THIS IS HOW WE DO IT."

115

(14)

You Got a Response, Now Don't Screw It Up!

"LET'S NOT MEET FOR COFFEE."

129

(12)

How Caffeine Kills Chemistry and Other Controversial Theories on Dating and Dating Safety

"IT ALL SOUNDS SO GREAT. WHAT COULD POSSIBLY GO WRONG?"

141

(8)

Stalkers, Scams, and Chat Rooms, Oh My!

"... AND THEN, AFTER I GOT MY M.B.A. FROM HARVARD, I WAS NAMED VICE PRESIDENT OF OPERATIONS AT A DOTCOM, BROKE UP WITH MY GIRLFRIEND OF THREE YEARS, AND MOVED OUT WEST TO BECOME A SCREENWRITER."

149

(10)

Knowing When to Shut Up and Listen (and Some Other Dating Tips You Might Find Useful)

"I DO NOT WANT WHAT I HAVEN'T GOT."

159

(8)

Having the Serenity to Accept the Things You Cannot Change and the Courage to Change the Things You Can

Epilogue: "HONESTY... IS SUCH A LONELY WORD."

167

(4)

Why Being Yourself Is the Only Way to Successfully Find Love Online

Index

171

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I Can't Believe I'm Buying This Book A Commonsense Guide to Successful Internet Dating

Summary

Author Biography

Table of Contents

Supplemental Materials