Changing Things - Moving People

Traditionally, environmental policy in most countries is based on command and control and - to a lesser extent - on the more modern economic instruments. Today, there is a strong need for complementing this traditional policy with a set of approaches that rely on communication and informal influence to stimulate voluntary and cooperative action. The comprehensive and analytical description of these approaches and the related instruments presented in this book extend environmental policy thinking by in-depth treatment of tools for communication and diffusion, collaborative agreements, as well as service and infrastructure instruments. The different types of approaches and instruments are described in detail from an actor-oriented perspective. Special emphasis is put on new approaches based on principles of social and behavioural psychology. To date, these have barely been discussed in relation to conventional instruments. Several empirical studies carried out in Switzerland illuminate selected aspects...