Portfolio Management For New Products Second Edition
, by Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko JNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780738205144 | 0738205141
- Cover: Hardcover
- Copyright: 1/4/2002
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
Exhibits | ix | ||||
Acknowledgments | xiii | ||||
|
1 | (14) | |||
|
3 | (1) | |||
|
4 | (2) | |||
|
6 | (1) | |||
|
7 | (2) | |||
|
9 | (1) | |||
|
10 | (3) | |||
|
13 | (2) | |||
|
15 | (14) | |||
|
16 | (3) | |||
|
19 | (1) | |||
|
20 | (1) | |||
|
21 | (2) | |||
|
23 | (3) | |||
|
26 | (3) | |||
|
29 | (44) | |||
|
29 | (1) | |||
|
29 | (5) | |||
|
34 | (6) | |||
|
40 | (2) | |||
|
42 | (1) | |||
|
43 | (2) | |||
|
45 | (1) | |||
|
46 | (10) | |||
|
56 | (12) | |||
|
68 | (2) | |||
|
70 | (1) | |||
|
71 | (1) | |||
|
71 | (2) | |||
|
73 | (32) | |||
|
73 | (1) | |||
|
74 | (5) | |||
|
79 | (13) | |||
|
92 | (3) | |||
|
95 | (1) | |||
|
95 | (8) | |||
|
103 | (2) | |||
|
105 | (40) | |||
|
105 | (1) | |||
|
106 | (2) | |||
|
108 | (11) | |||
|
119 | (2) | |||
|
121 | (2) | |||
|
123 | (6) | |||
|
129 | (4) | |||
|
133 | (2) | |||
|
135 | (1) | |||
|
136 | (2) | |||
|
138 | (4) | |||
|
142 | (2) | |||
|
144 | (1) | |||
|
145 | (28) | |||
|
145 | (2) | |||
|
147 | (1) | |||
|
148 | (2) | |||
|
150 | (5) | |||
|
155 | (3) | |||
|
158 | (1) | |||
|
159 | (2) | |||
|
161 | (1) | |||
|
162 | (4) | |||
|
166 | (2) | |||
|
168 | (5) | |||
|
173 | (34) | |||
|
173 | (3) | |||
|
176 | (9) | |||
|
185 | (18) | |||
|
203 | (3) | |||
|
206 | (1) | |||
|
207 | (40) | |||
|
208 | (2) | |||
|
210 | (18) | |||
|
228 | (3) | |||
|
231 | (5) | |||
|
236 | (6) | |||
|
242 | (3) | |||
|
245 | (2) | |||
|
247 | (22) | |||
|
247 | (1) | |||
|
248 | (2) | |||
|
250 | (1) | |||
|
251 | (14) | |||
|
265 | (3) | |||
|
268 | (1) | |||
|
269 | (34) | |||
|
269 | (1) | |||
|
270 | (1) | |||
|
271 | (2) | |||
|
273 | (1) | |||
|
274 | (1) | |||
|
275 | (15) | |||
|
290 | (10) | |||
|
300 | (1) | |||
|
301 | (2) | |||
|
303 | (46) | |||
|
303 | (1) | |||
|
304 | (6) | |||
|
310 | (11) | |||
|
321 | (4) | |||
|
325 | (6) | |||
|
331 | (2) | |||
Appendixes | |||||
|
333 | (8) | |||
|
341 | (4) | |||
|
345 | (2) | |||
|
347 | (2) | |||
Reference Notes | 349 | (16) | |||
Index | 365 | (16) | |||
About the Authors | 381 |
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.