Marketing Management

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Marketing Management by Kotler, Phillip; Keller, Kevin Lane; Brady, Mairead; Goodman, Malcolm; Hansen, Torben, 9780273743613
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  • ISBN: 9780273743613 | 0273743619
  • Cover: Hardcover
  • Copyright: 12/11/2013

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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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