65 Roses and a Trunki Defying the Odds in Life and Business

***BUSINESS BOOK AWARDS - FINALIST 2021*** 

An inspirational success story that shows how anyone can be a champion, overcome challenges and create a better world for yourself and others

65 Roses and a Trunki: Defying the Odds in Life and Business, is the extraordinary success story of entrepreneur Rob Law, designer and inventor of Trunki, the award-winning children's ride-on suitcase that’s sold millions of units worldwide.

Born with cystic fibrosis, Rob watched his twin sister die from the same illness at sixteen. Told he could not expect to live into his twenties, he made a promise that he was going to defy the odds and live a long and successful life. Despite being humiliated in Dragons Den where his business was described as "worthless", Rob went on to create a new category of consumer product, build a global business brand, become an accomplished athlete, get an MBE from the Queen, bring joy to millions of children all over the world and become a father to three children after being told he would die childless.

After beating overwhelming odds on the road to success in his personal and professional life, Rob wrote this memoir to help anyone facing difficult challenges in life and business. From brand-building and harnessing your creativity to managing a chronic health condition and facing your demons, you'll learn how to defy the odds, follow your passion, keep fighting when experts are telling you to quit and overcome every challenge you face.

65 Roses and a Trunki is a life-affirming book. Drawing on key insights from personal and business psychology, it tells an inspirational story that can be your story too.

Rob Law MBE is the founder and CEO of Trunki, the brand behind the much-loved ride-on suitcase for tots. Born with Cystic Fibrosis, Rob realised at an early age that his career options were limited - he couldn't be an astronaut or a soldier, and his parents were told he was unlikely to live long enough to even have a career.  After he tragically lost his sister as a teenager, he decided life was too short to give up and threw everything he had into defying expectations and pursuing his dreams.

1. 65 Roses 1

2. A Promise 4

3. Astronauts and Spaceships 21

4. Horizons and Habits 39

5. Hospital and Hustling 60

6. Dragons and Strap Hooks 81

7. Self and Others 106

8. Guilt and Forgiveness 126

9. Pregnancy and Productivity 130

10. Cash and Copies 154

11. Courts and Losses 175

12. Toys and Toddlers 192

13. A Ride on a Trunki 200

Author’s Notes 211

Acknowledgments 213

Picture Acknowledgments 215

Index 217 

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