Saying Good-Bye to Managed Care

The authors of this practical volume highlight easy effective strategies for identifying a practice niche and developing, building and maintaining a rewarding and lucrative private pay psychotherapy practice. As successful independent clinical practitioners and practice development consultants, they share lessons learned from building and running their own thriving practices. Illustrations of professional marketing products and sample press releases provide the reader with user ready materials to jumpstart their private pay practice.You will learn to develop and grow your practice, develop new skills, market your services and build upon your strengths. The authors share useful guidelines and insight into effectively networking and developing referrals, marketing your practice online, getting published in professional and general audience publications, appearing on radio or television, starting your own newsletter and more.