Understanding Business (6th w/ CD-ROM)

PART ONE

Get Ready for Prime Time

Chapter 1: Meeting the Challenges of Today's Dynamic Business Environment

Chapter 2: Economics: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

Appendix: Working Within the Legal Environment of Business

PART TWO

Chapter 5: Forms of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

Appendix: Entrepreneurship Readiness Questionnaire

PART THREE

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Managing the Move Toward Organizing Customer-Driven Business Organizations

Chapter 9: Managing Production and Operations

PART FOUR

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee-Management Issues and Relationships

PART FIVE

Chapter 13: Marketing: Customer and Stakeholder Relationship Management

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management

Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication

PART SIX

Chapter 17: Using Technology to Manage Information

Chapter 18: Understanding Financial Information and Accounting

PART SEVEN

Chapter 19: Financial Management

Chapter 20: Securities Markets: Financing and Investment Opportunities

Chapter 21: Understanding Money and Financial Institutions

Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?

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