Innovation As Usual

How do you get people to be more innovative every day? You need to build it into your organization's DNA. Otherwise, your team will view innovation as a side project--and your efforts will fail. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg say the way most leaders #145;lead innovation' is to organize one-off brainstorm meetings, idea jams, and off-sites. Instead, what you need to do is change the way people work. Innovation as Usualhas six recommendations for you on how to support and manage daily work so that everyone understands the overarching goal of being more innovative, all of the time. They are: Focus: direct the search for innovation and help people focus on what matters Connect: help people connect outside the organization for new insight Tweak: make people test and challenge their understanding of the problem Filter: help people evaluate and discard ideas continually Stealthstorm: help people navigate the politics of innovation inside the organization Persist: motivate innovators to keep going The authors include examples from a wide range of companies to show how the process works. They include Abbott Laboratories, Lufthansa, Nike, Bulgari, Johnson & Johnson, Hugo Boss, Pfizer and others. So cancel that off-site. Instead read Innovation as Usual--to put innovation at the core of your company.