Reciprocity, Incorporated

For insight into the successful marriage of commerce and compassion, Augie Nieto interviewed thirty CEO's and business leaders including Howard Schultz of Starbucks, Steve Burd of Safeway, Mike Illitch of Little Caesar's Pizza, Robert Day of The Trust Company of the West, Paul Jacobs of Qualcomm, Cookie Lee of Cookie Lee, Inc., John Ondrasik of the rock band Five for Fighting, General Peter Pace -- former Chairman of the Joint Chiefs of Staff, Andrew Cherng of Panda Express, Scott Olivett of Oakley, and Peter Ueberroth -- current chairman of the board of the U.S. Olympic Committee, just to name a few.