Written Expression

This book offers concrete advice and handy examples to sharpen your writing skills. Filled with sample letters, memos, and reports (also available on an accompanying DISK WITH WORKBOOK), this book will help you successfully attack your in?basket. The writing samples are organized according to the particular audience you want to reach: faculty and staff, parents, central office, peers, local community, etc.

PART ONE: CHALLENGING THE STATUS QUO

1

(40)

Year 2000 and Beyond: New Century and New Challenges

1

(1)

Uncertainty Factors

1

(1)

Tech Waves

2

(1)

The Principal as Entrepreneur

2

(1)

So What Does This Have to Do with Written Expression?

3

(1)

How to Use This Guide

3

(2)

1. Fostering Open Communication

5

(18)

Why is This Important? What's the Payoff for Me and My School

5

(1)

Your Communication Agenda

6

(1)

Your School Office: Your Communication Nerve Center

7

(3)

Creating a Dynamic First Impression

10

(2)

Keeping the School Community Informed

12

(1)

Building School Community Relationships

12

(2)

Collaborating on School Writing Projects

14

(3)

Principals On-Line

17

(1)

Summary and Tips

18

(1)

Resources

19

(4)

2. Checking Your Communication Competence

23

(18)

Facing Your Writing Apprehension

24

(3)

Self-Assessment Profile

27

(8)

Assessing Your Technological IQ

35

(3)

Summary and Tips

38

(1)

Resources

39

(2)

PART TWO: DISPLAYING AUDIENCE SAVVY

41

(82)

What You Need to Know

41

(2)

Knowing Your Audience

43

(4)

3. Writing to Staff

47

(14)

Getting Started

48

(1)

Do's and Don'ts

49

(9)

Summary

58

(1)

Resources

59

(2)

4. Writing to Parents

61

(16)

Why is Writing to Parents Tough?

61

(3)

Creating a Favorable Impression

64

(3)

Sizing Up Attitude

67

(5)

Rewording for Positive Impact

72

(1)

Summary

73

(1)

Resources

74

(3)

5. Writing to Central Office Staff

77

(14)

Clarifying Your Purpose

78

(2)

Appraising Audience Needs

80

(1)

Keeping Your Superintendent Informed

81

(4)

Evaluating Your Communication with Your Supervisor

85

(2)

Summary and Tips

87

(1)

Resources

88

(3)

6. Writing to Your Peers

91

(12)

Imitation: The Greatest Compliment

91

(1)

Pinning Down Your Purpose

92

(1)

Calculating Peer Relations

93

(1)

Keeping the Information Flow Moving

94

(2)

Writing Exhibits

96

(4)

Summary and Tips

100

(1)

Resources

101

(2)

7. Writing to Your Local Community

103

(10)

Your Public Relations Challenge

103

(1)

It Pays to Advertise

104

(1)

Tapping into Your Local Community

105

(2)

The Principal Reporter

107

(1)

News Releases and Stories

107

(2)

Summary

109

(1)

Resources

109

(4)

8. Writing to Your Professional Community

113

(10)

Targeting Your Message

114

(1)

Writing Can Be Easy

115

(1)

Using Graphic Organizers

116

(1)

Get a New Slant

117

(1)

Decisions, Decisions--Journal A or Journal B?

117

(1)

Look Close to Home

118

(1)

Audience/Topic Strategy Analysis

119

(1)

Readability, Please

120

(1)

Summary

120

(1)

Resources

121

(2)

PART THREE: WRITTEN COMMUNICATION THAT MEANS BUSINESS

123

Inside the Principal's Office

123

(1)

How to Use Part Three

124

(3)

9. Sharpening Your Writing Skills

127

(8)

Writing Clearly and Concisely

127

(1)

Writing Correctly: Grammar, Spelling, Punctuation

128

(1)

Using Educational Jargon

129

(1)

Eliminating Unnecessary Detail

129

(1)

Writing with Pizzazz

130

(2)

Summary and Tips

132

(1)

Resources

133

(2)

10. Attacking Your In-Basket: Writing Better Memos, Letters, and Reports

135

Critical Writing Dimensions

136

(2)

Memos Make It Happen

138

(7)

How to Write a Business Letter

145

(6)

Suggestions for Better Report Writing

151

(2)

What Are Common Report Writing Hazards?

153

(8)

Summary

161

(1)

Resources

161

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Summary

Table of Contents

Supplemental Materials