Persuasive Proposals and Presentations : 24

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran."Will be augmented by an MHPE web site that offers additional supporting materials.

Heather Pierce (Portland, OR) is a 15-year veteran of proposal writing and business communications.

Introduction

vi

Part 1: Develop a winning strategy

Get agreement up front

3

(2)

Involve the experts

5

(2)

Read between the lines

7

(2)

Write for your audience

9

(2)

Focus on a theme

11

(2)

Use their questions to frame your benefits

13

(2)

Detail your qualifications

15

(2)

Draw on industry experience

17

(2)

Substantiate bold claims

19

(2)

Use endorsements to make your case

21

(2)

Show them how they benefit

23

(2)

Stand out as uniquely qualified

25

(2)

Pull the best from old winners

27

(4)

Part 2: Be clear concise, and organized

Organize material exactly: as they do

31

(2)

Use plent of heads and subheads

33

(2)

Address all subquestions individually

35

(2)

Answer it each time it comes up

37

(2)

Put it in the appendix

39

(2)

Sound like a well-informed friend

41

(2)

Stick to the point

43

(2)

Get rid of jargon

45

(2)

Use lots of white space and wide margins

47

(2)

Insist on perfect grammar, spelling, and punctuation

49

(2)

Go to extraordinary lengths to follow instructions

51

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Persuasive Proposals and Presentations : 24 Lessons for Writing Winners

Summary

Author Biography

Table of Contents

Supplemental Materials