Mercadeo estrategico/ Strategic Marketing

Strategic Marketing is a complete tool and very useful for managers, creators of companies, students and professionals of management and marketing. With a concrete and simple language - without leaving the scientific responsibility and the commitment, it orients to the companies and their leaders in the exposition of marketing strategies, focused, among others aspects, in establishing relations of long time with the clients, obtaining major yield, and to delimit the rolls of each dependency. The main intention of the authors has been the one to provide, step by step, the characteristics and rules for the detailed elaboration of the plan of strategic marketing.