The Tourism and Leisure Experience Consumer and Managerial Perspectives

People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.

Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on leisure and tourism marketing. Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. J.R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education Research Centre.