Microeconomics plus MyEconLab

Microeconomicsoffers a novel approach to the principles of economics course based on three pedagogical principles: Ongoing assessment is an essential component of the learning process; Students/Readersunderstandconcepts better when they are presented in the context of engaging stories; Students/Readersremembermore when they connect concepts to what they see or read in the news and what they experience in their every day life. Quality assessment permeates every component ofMicroeconomics, the first textbook to offer a class-tested test bank. MyEconLabrs"s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

Introduction
Economics: The Science of Everyday Life?
Example
Story about a college student who realizes he's not registered for any classes on the first day of the semester
Efficiency and Allocation in the Global Econom?
Example
U.S. choices between military build-up and healthcare in the wake of the 9/11 attacks
The American Economy in a Global Settin?
Example
Ups and downs of the steel industry in Pittsburgh, PA
The Demand and Supply Framewor?
Example
Market for coffee in Burlington, VT
Elasticit?
Example
The lunchtime market for fast food
Market Efficiency and Government Interventio
Example
Decision to buy a laptop computer for college
The Role of Consumers and Firms
Consumer Behavio?
Example
Choice to spend money on pizza or CDs
Firm Production and Cos?
Example Guitar production in Nashville, TN
Market Structure, Pricing, and Public Policy
Perfect Competitio?
Example
Pike Place market and the Seattle Salmon business
Monopol?
Example
Major League Baseball and an Atlanta Braves game
Monopolistic Competition and Product Differentiatio?
Example
Philly cheese steak industry
Oligopol?
Example
Video game console industry
Antitrust, Regulation, and Deregulatio?
Example
The String Cheese Incident's Suit Against Ticketmaster?
Resource Markets, Market Failure and Public Goods
Capital Market?
Example
Story about a student pondering the corporate scandals of the early 2000s and why an executive would steal from his own company
Resource Market?
Example
Flag making in Dallas, TX
The U.S. Labor Market and the Distribution of Incom?
Example
Oprah Winfrey-status as wealthy individual and her charitable giving
Market Failure and Public Good?
Example
Fishing in the Chesapeake Bay
International Trade and Finance
International Trad?
Example
Anti-globalization protesters make strange bedfellows at the Seattle WTO protests
International Financ?
Example
The Argentine financial crisis
Table of Contents provided by Publisher. All Rights Reserved.

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Microeconomics plus MyEconLab

Summary

Table of Contents

Supplemental Materials