Confessions of a Serial Entrepreneur Why I

Entrepreneur Stuart Skorman-the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video-grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of- age in the business world, Skorman gives an insider's view of what it takes to start a business from the ground up. Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today's uncertain business environment.

Stuart Skorman founded and is former CEO of four innovative, trendsetting companies: Empire Video, Reel.com, HungryMinds.com, and Elephant Pharmacy. Skorman has been featured in numerous publications, including Business 2.0, Fortune Small Business, Forbes, BusinessWeek, and USA Today.

Catherine Guthrie is an award-winning journalist whose work has appeared in dozens of national magazines.

My Jewish merchant family	p. 9
Sex, drugs, and the business of rock-and-roll	p. 23
Bankruptcy at home	p. 39
Helping to invent whole foods	p. 47
Bike-touring adventures	p. 63
Building a video empire	p. 71
Millionaire without a mission	p. 93
My professional poker career	p. 105
Easy dot come : the making of an Internet pioneer	p. 121
Easy dot go : getting carried away with the Internet	p. 141
Adventures in the wild	p. 151
Taming a wild elephant	p. 161
What it takes (and doesn't take) to be an entrepreneur	p. 183
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Confessions of a Serial Entrepreneur Why I Can't Stop Starting Over

Summary

Author Biography

Table of Contents

Supplemental Materials