Marketing Today's Fashion

, by Mueller, Carol Stewart; Smiley, Eleanor Lewit

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ISBN: 9780130430014 | 0130430013
Cover: Paperback
Copyright: 9/1/1994

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This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.

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Understanding Today's Fashion
The Meaning of Fashion
The Why and How of Fashion
Researching the Fashion Consumer
World-Wide Influences on Today's Fashion
Origins of Modern Fashion
European Design Centers
Other Foreign Producers Import Buying Sourcing
Marketing Today's Fashion in The United States
The Birth of the American Fashion Industry
American Design
The Role of the Primary Markets
Today's Fashion Industries
Creating and Marketing Women's Apparel
Creating and Marketing Men's Apparel
Creating and Marketing Children's Apparel
Creating and Marketing Fashion Accessories
Merchandising Today's Fashion
Fashion Retailers
Ancillary Merchandising Operations Promoting Fashion
Table of Contents provided by Publisher. All Rights Reserved.

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Marketing Today's Fashion

Summary

Table of Contents

Supplemental Materials