Mission and Business Philosophy

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Preface
Acknowledgements
What is mission?	p. 1
Mission and motivation	p. 16
Higher and lower needs	p. 19
One more time: how do you motivate employees?	p. 27
Human nature: why is it elusive?	p. 44
Man waiting for motivation	p. 55
Human resources and philosophy	p. 81
Mission and culture	p. 88
The Z organization	p. 90
Values: the core of the culture	p. 107
Minerva's Owl: building a corporate value system	p. 121
Helping men grow	p. 128
Great companies make meaning	p. 135
Mission and leadership	p. 155
The nature of executive responsibility	p. 158
The case for institutionalizing values	p. 176
Attention through vision	p. 192
Securicor	p. 204
Mission and ethics	p. 227
Ethics and competitiveness - putting first things first	p. 229
What is 'business ethics'?	p. 234
What is necessary for corporate moral excellence?	p. 250
Ethics as a way of life	p. 264
Mission and mission statements	p. 269
The company mission as a strategic tool	p. 272
How companies define their mission	p. 288
How to write a purpose statement	p. 305
The effectiveness of corporate codes of ethics	p. 313
Do you have a good mission statement?	p. 324
Bibliography	p. 340
Index	p. 351
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