The World of Sofia Velasquez

The captivating oral history of a second-generation, urban-born woman struggling to survive in the city of La Paz.

Illustrations

xi

Preface

xiii

Introduction

xv

Anthropology and the Life History Method

xviii

Whose Voice is Represented in Life Histories?

xx

Sofia's Agenda

xxiv

Sofia's Position in the Wider Society

xxvi

Theoretical Frameworks to Place Sofia's Life into the Context of Rural and Urban Aymara Society

xxvi

Sofia's Position Within La Paz Society

xxviii

Narrative Style and Style of Presentation

xxix

Childhood Memories

1

(15)

Childhood Games

1

(4)

School

5

(4)

School Friends

9

(1)

Catechism

10

(3)

Learning Dressmaking

13

(3)

Learning How to Sell

16

(20)

The Move to Llamacachi

26

(1)

Opening a Store and Selling Beer at Fairs

27

(1)

Switching to Eggs

28

(3)

Launching a Market Career

31

(3)

Trauma and Magic

34

(2)

Adapting to Life in LlamacachiCaseras

36

(13)

Friendships

39

(3)

Boyfriends

42

(4)

Becoming Integrated into Life in a Rural Community

46

(3)

Life as a Market Vendor

49

(26)

Caseras

51

(2)

Trade with the Peruvians

53

(4)

Engaging in Contraband

57

(2)

Theft and the Lawsuit Trap

59

(8)

The Switch to Mutton

67

(8)

Living and Marketing in the Eighties and Nineties

75

(40)

Politics and Life in 1980

78

(4)

Selling Pork in 1980

82

(3)

Back to a Military Dictatorship (1981)

85

(1)

The Return to Democracy and Hyperinflation (1984)

86

(7)

Marketing in 1981

93

(2)

The Strike of the Peasants against the Truckers (1984)

95

(1)

The Pig Fever Epidemic and Marketing Pork in 1984

96

(3)

The Cheese Business (1984)

99

(2)

The Llamacachi Store (1984)

101

(1)

Selling Pork in 1988

102

(4)

Marketing in the 1990s

106

(9)

The Supernatural as a Tool of Control

115

(20)

Dreaming

124

(9)

Magic and Specialization

133

(1)

The Semiotics of Dreaming

133

(2)

Becoming a Union Leader

135

(7)

The Demise of Market Unions

142

(11)

The Market Organizations in 1976

149

(4)

Market Organizations in the Eighties

153

(18)

The Rebirth of the Unions in 1979

153

(4)

Rising Through the Ranks in the Incachaca Market Union (1988)

157

(3)

Organizing Market Rituals: Becoming a Maestra Mayor of the Jank'o Amaya Fair (1980)

160

(4)

Problems of Organizing Market Fiestas in La Paz

164

(3)

The Influence of Women

167

(2)

Seniority and Its Costs

169

(1)

Leadership Qualities

170

(1)

Changing Identifications

171

(15)

Adopting a Child

186

(10)

Rene and Rocio

196

(19)

How Sofia Got to Know Rene Paucara

196

(2)

How Women and Men Get to Know One Another

198

(3)

Getting Rene to Return

201

(7)

Rocio and Sofia's Dreams

208

(2)

Dreams and Power

210

(1)

Rocio in 1994

211

(4)

CONCLUSION

215

(12)

Constructing an Identity

215

(1)

Developing a Social Network

216

(2)

The Constructs of Gender, Class, and Ethnicity

218

(4)

Rethinking Conceptualizations of Marketing

222

(2)

Agency: Joys and Crises

224

(3)

Notes

227

(10)

Glossary

237

(4)

Bibliography

241

(6)

Index

247

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The World of Sofia Velasquez

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

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5% off 1 book, 7% off 2 books, 10% off 3+ books

The World of Sofia Velasquez

Summary

Table of Contents

Supplemental Materials

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