The Granularity of Growth How to Identify the

Written by seasoned experts, The Granularity of Growth provides a rigorous analytical foundation for understanding growth and an architecture for managing it. By using new methods for breaking growth down into its constituent elements, this book provides a much richer description of growth opportunities, and argues that real winning plays can emerge only from a much finer understanding of market segments, their needs, and the capabilities required to serve them all. The challenge is to find a way to manage operations in minute detail, yet still handle strategic choices at a high level, and it is this highly credible author team that shows you how to make these choices at a more granular level without losing focus or drowning in a sea of complexity. Ultimately, The Granularity of Growth reveals why growth is so important for large companies, what enables certain companies to grow so spectacularly, how they are able to take both a broad and a granular view of their markets, why they are careful to ensure that their growth comes from multiple sources, and how they choose the markets in which they compete.

Patrick Viguerie is a Director at McKinsey & Company and leads the firm's strategy practice in the Americas. His work focuses on helping companiesdevelop and implement strategies for renewal and growth. Viguerie has served companies in a wide range of industries and has published a number of articles on corporate strategy issues. He holds a BA from Dartmouth College and an MBA from Harvard Business School.

Sven Smit is a Director at McKinsey&Company, coleading McKinsey&Company's strategy practice's initiatives on growth. He has served companies in a range of industries including telecommunications, high-tech, and media and has published a number of articles on growth. Smit holds a degree in mechanical engineering from Delft University of Technology and an MBA from INSEAD.

Mehrdad Baghai is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney. He is coauthor of the international bestseller The Alchemy of Growth and has published a number of articles on growth. He was the coleader of the global growth practice at McKinsey&Company in the late 1990s. Baghai received a BSE from Princeton University, an MPP from the Kennedy School of Government, and a JD from Harvard Law School.

Special thanks	p. vi
Acknowledgements	p. vii
Preface	p. ix
Introduction: Grow or go	p. 1
Your growth ambition	p. 13
A granular world	p. 17
Understanding your company's performance	p. 31
Firing on multiple cylinders	p. 47
A granular company	p. 55
Your growth direction	p. 67
Firing on momentum	p. 71
Firing on M&A	p. 83
Firing on share gain	p. 99
Mapping your growth direction	p. 111
To move or not to move?	p. 123
Your growth architecture	p. 133
The architecture of growth	p. 137
Looking in the mirror	p. 153
A blueprint for granularity	p. 163
Building scale platforms	p. 175
Cluster-based growth	p. 187
Conclusion: Choosing to lead growth	p. 205
Growth and value	p. 211
Two ways to grow, two ways to go	p. 219
Bibliography	p. 227
Index	p. 237
Table of Contents provided by Ingram. All Rights Reserved.

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The Granularity of Growth How to Identify the Sources of Growth and Drive Enduring Company Performance

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Table of Contents

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