Brand Identity Essentials 100 Principles for

This book will be the third book in the Essential series following Layout Essentials and Typography Essentials. It will outline and demonstrate basic logo design guidelines and rules through 100 principles including the elements of a successful logo, research and planning, and execution.

People Design was founded 12 years ago by Kevin Budelmann and Yang Kim. People Design is an experienced design firm that has built a reputation for design excellence among long-standing clients and within the design community. www.peopledesign.com

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Brand Identity Essentials 100 Principles for Designing Logos and Building Brands

Summary

Author Biography

Supplemental Materials