New Ideas About New Ideas Insights On Creativity From The World's Leading Innovators
, by White, Shira P; Wright, G. PattonNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780738207803 | 0738207802
- Cover: Paperback
- Copyright: 12/18/2002
In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.